L’Occitane-owned, skincare brand Elemis plans to launch at Sephora in the U.S. Products will be available online on February 15 and in 90 stores starting February 16. 
 
Products offered include:

• Pro-Collagen Cleansing Balm
• Pro-Collagen Marine Cream SPF 30
• Dynamic Resurfacing Pads
• A New Sephora Exclusive Collagen Health Starter Kit

This move is part of the company’s international expansion plans. The U.S. news follows the brand’s launch into Sephora China, Southeast Asia and the UK.
 
The British skincare brand will also reveal a new visual campaign that aims to educate consumers on the importance of protecting, renewing and restoring collagen in the skin. 
 
“As leaders in modern day beauty, Sephora are true changemakers and the perfect complement to our 30 years of authority in skincare and our passionate global Elemis community,” said Elemis co-founder and CEO Sean Harrington. 
 
“This is a pivotal moment for Elemis and one that signals the brand’s continued emphasis on international growth and accessibility,” said Elemis’ US general manager, Suzanne Pengelly.

“We are thrilled to partner with Elemis and introduce our clients to their line of effective, collagen-supporting formulas,” said Brooke Banwart, Sephora’s SVP of Skincare Merchandising. “Our clients value innovative brands with responsible formulation and Elemis delivers on that with its holistic approach to skin health.

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Other brands that recently expanded into Sephora include, Iris&Romeo and Glossier.

Sephora also recently partnered with TikTok to launch the Sephora x TikTok Incubator Program.

The retailer also expanded its Beauty (Re)Purposed program with Pact Collective to recycle empty beauty and wellness products.